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Split raises $ 17 million for its product testing platform

Split announced this morning that it raised $ 17 million in Series B funding.

The tour was led by Lightspeed Venture Partners, with the participation of Accel Partners and the new investor Harmony Partners. Split has now amassed a total of $ 26.8 million.

The startup allows companies to test new features and deliver them in a targeted way to select groups of users. Co-founder and CEO Adil Aijaz said the key components of the platform include tools to target users and track their activity within the product, as well as a statistical engine to help companies understand how changes are occurring. actually affect that activity.
While this may sound just another A / B test tool, Aijaz argued that it’s very different, because it’s used by the product and engineering team (rather than by the marketers ) and involves basic (rather than superficial) functionality. appearance and messaging of a website).

Optimizely, which has its roots in A / B testing, is also described as an experimental platform. according to Aijaz, it is simply a “big validation”.

“In the long run, will these terms become synonymous, I believe,” he said. “But I believe that a unique solution that meets the needs of the entire team is still far into the future.”

And Split has already registered customers, including Salesforce, Vevo and Twilio.