Up to now, Spotify is content to associate on all hardware, via its Spotify Connect platform, allowing anyone to build a connected speaker, a mobile device or AV equipment to turn his gadget into Spotify speaker. But a new job list suggests that she will soon be creating her own material, and she is looking for people to help make it happen.
The job list, spotted by The Guardian, is looking for a manager of operations for the "hardware product," and the first line of the description says bluntly that "Spotify is creating its first physical products ", although it does not do it I go into the details of what these products might be. Chances are good that they are smart and connected speakers, as this seems like a logical first step in the hardware world for Spotify software-oriented.
A dedicated Spotify smart speaker could be a very good thing, especially if it incorporates some kind of assistive technology, and could help the streaming leader translate its software success into a product ecosystem with a little more range in terms Diversification Company. The question would be what Spotify could offer that the devices of existing partners can not offer, and whether Spotify would pursue its strategy of adopting an open ecosystem of hardware partners if it was also his business.
Another possibility is that Spotify is exploring dedicated streaming devices (an iPod-based, Spotify-specific, low cost, media player seems to be an idea with legs, for example). But according to this list, it seems that the streaming music provider is still at the beginning of any gadget strategy.
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