Skip to content

Spy competitors to improve their products and promotions

Spying on your ecommerce competition can help with product pricing and sales strategy. The first step is to identify all competitors, regardless of size. Once you have compiled a list, start collecting and analyzing the data.


Review the products of your competitors. Evaluate prices, descriptions and promotions. For the initial review, list all their products and prices. For large competitors with thousands of products, save time by listing only products similar to yours. If your company also sells thousands of products, indicate the minimum and maximum prices by type of article – for all competitors. Then manually select a few items to compare your price to the minimum and maximum range.

Spying on your e-commerce contest can help you with product pricing and marketing strategy.

Other information to consider are HTML tags, product categories and product descriptions. All of this can help improve the rankings of your search engines. In addition, looking at the categories of competitors can provide ideas to expand your product line. And studying competitors' product descriptions can help improve your conversion rates.

Special Offers

It is also important to analyze competitors' promotions, including discounts. Check out this promotional activity at least once a month and, also, around the big holidays. Sign up for competitors' newsletters.

Match the promotions of competitors that you did not use. Then run A / B tests to compare these promotions to yours. For example, if a competitor offers a "2 for 1" price, test it against your own efforts.

Also identify the competition promotions schedule. Run yours when competitors are not. Or, offer a better offer at the same time.

See also  Demandbase Launches ABM Analytics for Optimum Marketing Performance

Traffic Analysis

Use tools like SimilarWeb to estimate your competitors' website traffic and sources. Search engine tools such as SEMrush, SpyFu and Ahrefs can identify competitor keywords, pay-per-click ads and backlinks. All of this can provide opportunities to increase your own traffic.

For example, if 5% of a competitor's traffic comes from email marketing but your email traffic is only 1%, it's time to improve your results e-mail marketing. Reviewing backlinks can help your search engine optimization strategy. Ranking keywords can help identify SEO opportunities, to refine product descriptions.


Competitor Is. Monthly Visitors % Bio Search % Social Media % E-mail % Other Sources
Company A 20,000 50% 1% 1% 48%
Company B 10,000 70% 5% 10% 15 %
Company C 5,000 90% 2% 5% 3 %

Social Media

Social networking sites – Facebook, Twitter, Pinterest, Instagram, YouTube and many others – can provide useful information about your competitors. This includes the number of subscribers, the content of the individual posts, as well as the "I like" comments and comments.

Watch at least once a week. It can inspire new message ideas and new ways to generate traffic from social media. It can also show which products interest consumers.

Looking at the reviews on Google, Facebook and other sites can show the strengths and weaknesses of your competitors. Evaluations of individual products can also be useful.

Other niches

A few minutes a day can help gain a competitive advantage. With time, this information could help predict the success of a product before offering it for sale. He could also help with promotional tests.

Also look at companies that are not in your niche of inspiration. For example, if you sell kitchen accessories, study the innovative furniture retailers. You can find unique promotional ideas or innovative web designs or unusual pricing strategies.

See also  AdRoll creates a new division to target B2B marketers