Naming a product or company can make or break the effort. Traditionally, this involved the participation of branding agencies engaging various experts and test groups.
Chicago-based Squadhelp uses a crowdsourcing platform to find exactly the right name, after which it uses various verification and testing tools. He describes himself as the largest naming platform of its kind, and he now says that he is the first to use AI.
Since its inception in 2011, founder Darpan Munjal has told me that the naming process of the platform involved a brand that launched a naming contest after providing information about the company and, the where appropriate, on the product. About 75,000 users are registered on the platform, and the number of proposed names that they can submit depends on the number of their previous submissions that have been accepted in higher rounds of contests.
[Read the full article on MarTech Today.]
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.