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Square Announces Registry, a $ 999 Point-of-Sale Device for Large Corporations

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Square expands its range of equipment with a new point-of-sale device called the Square Register.

Jesse Dorogusker, Head of Software at Square, explains that if the company's existing products integrate existing hardware (Square Stand, for example, turns an iPad into a point of sale), the Square Register is fully integrated. all in the box, all by Square. "

CEO Jack Dorsey added that the registry is intended to address the concerns of large sellers who use Square or plan to use it. On the one hand, he said that some companies felt that the stand was "very consumer-oriented," so they wanted something "more professional."

Specifically, Dorsey stated that the registry solves a big problem by coming up with separate screens for the buyer and the seller. The Square team thought it was "smart" to design the booth so as to rotate things ("and that's is smart enough"), but the biggest sellers Wanted separate displays, allowing the customer to see each product as they are ringing.

The customer display also allows companies to show their imagery and branding. It is detachable to accommodate different counters. In addition, it supports on-demand payment, which allows customers to pay with their phone or watch without having to pay at the cash desk.

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Other features include Ethernet and offline support, so businesses without WiFi (for example on a concert hall, or in the basement of a shopping mall) can still be the only one. use without worrying about connectivity. that the register can be connected to other devices.

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<p> This will not necessarily replace the other hardware of the Stand or Square. Instead, Dorogusker says it gives big sellers "two big choices," and he adds that the real goal is to replace "the giant beige and gray boxes that are there in the world." </p>
<p>As to whether Square is moving away from supporting small businesses, Dorsey said he "will always participate in our growth plan and that it will always serve our customers". At the same time, he said that the company had decided very early on was not going to just focus on small independent retailers: "The problem is that they want to grow … We do not can not be a service that says, "Oh, you're too big for us. »» </p>
<p> The Square Register will cost $ 999 plus a transaction fee of 2.5% and 10 cents per transaction. Dorogusker acknowledged that it might sound a little pricey ("You would not consider $ 999 an impulse purchase"), but he said that larger retailers are already spending thousands of dollars on point-of-sale hardware. Plus, the price is lower than the purchase of two comparable iPads. Square also offers a financing option where companies pay $ 49 a month for 24 months. </p>
<p> Ben & Jerry's Ice Cream already uses the Square Register in some places. As part of the launch, Square is hosting a pop-up with Top Dawg Entertainment at Square Showroom in New York. </p>
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Hotel Image: Square

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