Squarespace's new mobile analytics platform provides you with valuable information about your website, enabling you to make informed decisions about your small business.
The new Squarespace Analytics app provides a series of statistics on your website on your iOS and Android mobile device. You can access information anytime, anywhere, using the desktop analysis features.
Why You Should Focus on Analytics and BI as a Small Business
Because of the way digital technology is used by small businesses, the business intelligence and analysis of Big Data is no longer the domain of big business. The analysis and business intelligence give your small business tremendous growth opportunities in today 's digital ecosystem. That's because data is continuously generated on your website, social media channels, emails, e-commerce and more. If the data is properly managed with the right analytics and business intelligence solutions, the information you'll get will be invaluable.
Rita Sallam, vice president of research at Gartner, explains, "New approaches have the potential to transform the way users can take advantage of data discovery tools."
The data discovery tool of Squarespace Analytics application
The application has been redesigned with a new interface for a smaller screen without sacrificing functionality. You can customize the views and date ranges to see how your site works in the different measures it measures.
Traffic sources measure the impact of your marketing on website traffic and revenue. On the other hand, the activity journal gives you information by providing information about visitors to the website, which also includes their location and their path of access.
When it comes to measuring sales, Top Products lets you see which of your items are the most sold in terms of revenue. The sales overview then compares the sales trends of your business to previous dates. If you want to deepen the sales process, you can track everything that goes on between visits and purchases at every step of the funnel.
Kissing the data
Many small businesses mistakenly assume that large data analytics or BI technologies are not applicable to them. But companies of all sizes now operate entirely or largely in a digital ecosystem. This means that you, your business and your customers will generate a lot of data. The sooner you analyze this information and use the information provided, the sooner you introduce new levels of efficiency to your business. The Squarespace mobile analysis app is one of those tools.