Despite its name, Swrve has not retreated into its evolution since its origins as a marketing and engagement platform for applications.
Instead, he took a series of steps toward his positioning as a platform for customer interaction. In 2014, for example, he added support for iBeacons, which are typically associated with applications. Later that year, Swrve declared itself an open platform that would be nice to others, and now offers functional integrations with nearly three dozen platforms like Salesforce and Marketo.
And, earlier this year, he announced that his full integration with Oracle's Eloqua campaign tool added integrated analytics, testing, targeting and messaging tools to this application.
This week, Swrve, based in San Francisco, is expanding his field of action again by announcing that he will now take over the analysis, testing, marketing and marketing. commitment for multiple OTT TV platforms (Apple TV, Roku, Android). TV, Amazon Fire TV and Chromecast.
[Read the full article on MarTech Today.]