We see a lot of pieces of prediction every season, and they are often similar in tone: "It will be the year of the mobile!" "Digital will draw more from television in 20XX." These positive predictions are being shot to make everyone feel optimistic about the future of the industry, to be able to communicate this positivity to our brand and agency customers who, seeing the bright future of the industry, will feel more comfortable even more!
Well, I'm not that guy and these are not the predictions. Although I am confident that digital advertising technologies and martech are here to stay, I can not say that 2018 will be the best year ever. I think it will be a pivotal year, and a year that puts us on a better path, but I think you will have to buckle up, because the road to this "better way" will be difficult.
Without further ado, here are these less-than-pink predictions:
[Read the full article on MarTech Today.]
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