Skip to content

The 2018 technological predictions you did not expect to see

We see a lot of pieces of prediction every season, and they are often similar in tone: "It will be the year of the mobile!" "Digital will draw more from television in 20XX." These positive predictions are being shot to make everyone feel optimistic about the future of the industry, to be able to communicate this positivity to our brand and agency customers who, seeing the bright future of the industry, will feel more comfortable even more!

Well, I'm not that guy and these are not the predictions. Although I am confident that digital advertising technologies and martech are here to stay, I can not say that 2018 will be the best year ever. I think it will be a pivotal year, and a year that puts us on a better path, but I think you will have to buckle up, because the road to this "better way" will be difficult.

Without further ado, here are these less-than-pink predictions:

[Read the full article on MarTech Today.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Lewis Gersh is the founder and CEO of PebblePost, guiding the company's strategy and vision of the company with over 20 years of experience in the board of directors and senior management .

Prior to PebblePost, Lewis founded Metamorphic Ventures, one of the first seed funds, and created one of the largest portfolios of companies specializing in data-driven marketing and payment processing / transactions. The portfolio companies include leading innovators such as FetchBack, Chango, Tapad, Sailthru, Movable Ink, Mass Relevance, iSocket, Nearbuy Systems, Thinknear, IndustryBrains, Madison Logic, Bombora, Tranvia, Transactis and many more. .

See also  Case Study: The Digital Out of Home and Mobile Site Deliver Offline Success to REI

Lewis received a B.A. from the State University of San Diego and a J.D. and a Master's degree in Intellectual Property from the UNH School of Law. Lewis is an accomplished endurance athlete who has competed in many Ironman, Ultra-marathon and Paralympic triathlons.