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The A-Z of How to Write a Business Proposal

Success for small businesses is about getting new business. This is what a company proposal is aimed at. These tips help you organize and close your best deals when you receive a Request for Proposal (RFP).

How to Write a Business Proposal

Meet the client

To understand what a customer really is looking for, you must meet him before writing the proposal. This is the best way to get general information about the company, its management and its employees.


Understanding the best approach means thinking about some options in your small business. Here, you will need to tackle some practical items, such as the amount to bill the customer for it's worth it. A good rule of thumb is to multiply costs by 1.5 to account for all unseen problems.

Your team needs to address issues such as who will do the work, what needs to be done, how it will be done, and what milestones are planned.

Organizing all the information you've collected is easy using digital tools like Evernote.

Start writing

Once you have gone through the previous steps, you are ready to write your proposal. While some details may vary, most of these commercial proposals follow a traditional pattern.

Create an introduction for your business

Here's where you present your business to the potential customer again. Include the name of your business, the nature of your business and a fast profile of the industry.

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Reformulating the problem

This is a good place in any business proposal to repeat the problem or issue that prompted your prospect to request a proposal in the first place. It's a good idea to keep in mind that tone and style make a big difference. Clear language is always better than more colorful words.

Remember the old adage that you do not need to use a five dollar word while a dollar of five cents will suffice.

Be specific about methods and goals

Be precise help when you set the goals you hope to accomplish. This is part of any business proposition that other companies are listening to closely. Describe the methods you will use here, but remember to be direct and accurate.

Keep in mind that you do not want to leave anything out. It is very important to go through each step of your methods.

Be clear about the costs and the time of completion

There is more meat and potatoes. Transparency is one of the biggest ingredients for getting any deal with a good business proposition. This means that you will need to be clear on how long each step will take and what it will cost.

Explain why you are qualified

Here is the part of your business proposal where you sell your business. Again, you want to stay out of the flowery language and stick to the facts. Do not forget to stick to simple English. Keep in mind here that if it is your first business proposal, writing in a simple journalistic style could be a challenge.

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Hiring a proposal writer can grease the nuts and bolts of the entire process so that you conclude the deal more quickly. If you plan to use graphics and graphics, you can also call on an independent designer.

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