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The Advent of Advertising – 7 Unique Marketing Ideas That You Should Try in 2018

With so much marketing content flowing through all forms of media, it can be difficult to bring out your brand and products. Innovative marketing ideas set you apart from other competitors and encourage customers to remember your brand.

LED walls are just one example of an eye-catching and modern marketing tool that takes advantage of technology. In fact, it is estimated that high interactive display systems will increase by 35.1% over the next decade.

photo credit:
SomePhotosTakenByMe / Flickr

If your marketing tactics become obsolete, it's time to refresh things by trying out these seven unique marketing ideas in 2018.

1. Guerrilla marketing

The term "guerrilla marketing" is used to describe unconventional systems of promotions that are based on the imagination. Guerrilla marketing approaches usually involve meetings in public places, street gifts and other unconventional public relations stunts.

What marketers really appreciate in guerrilla marketing is that it's pretty cheap. However, that did not affect his success. Big companies, including Coca-Cola and Red Bull, have used guerrilla and Youtube marketing tactics to draw more attention to their products.

2. Urban marketing

Thinking creatively is the key to capitalizing on the opportunities offered by urban life. Working in partnership with prestigious brands, sponsoring festivals or exhibiting your product on the city-sponsored bicycle side, are just a few ways to use urban marketing for your business.

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<h2> 3. Youtube Channel </h2>
<p> The video is amazing when it comes to drawing and retaining the attention of users. In fact, the retention rate of visual information reaches 65%, against 10% for textual information. You can use your Youtube channel to provide your customers with a visual demonstration of how your product works, or use it to film and publish your incredible guerrilla marketing stunts! </p>
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The greatest minds of marketing create videos that become viral, resulting in millions of views and new customers for the advertised brand. An excellent example of a viral video marketing campaign is Dove's "Real Beauty" video, which now has more than 60 million views.

4. Reactive display panels

Reactive display panels are the techno-advanced counterpart of the conventional street billboard. The artificially intelligent poster campaigns can change font, layout and copy depending on the length of time each smuggler is engaged. A responsive display panel has even adapted its content based on what the audience is smiling at.

5. Innovative printing

There is a new cult of modern advertisers, which transform the use of printed marketing campaigns. Large companies, including Adidas, have used the fold of magazines to make their print ads interactive. The ink of the print job has even been used for a social cause. Using the magazine's support, the ad showed that the ink was dissolving to symbolize the memories of people with Alzheimer's disease.

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<p class= photo credit: Pattie Wu / Pinterest

6. Creative Business Cards

Everybody knows that the average business card is quickly lost in the wallet. That's why it's important to bring out your business card. The most creative business cards, however, provide the necessary information while being useful to the holder. For example, a business card that also acts as a cheese grater. Having an innovative and creative business card is sure to make sure that potential customers remember your name.

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<p class= photo credit: BoredPanda

7. Street marketing

Street marketing promotes unconventional products or services in public places. The use of common public spaces, including sidewalks, bus stops and even sewers to incorporate their brand has resulted in great success for many businesses. Business giants like McDonalds even participated, creating their own version of a pedestrian crossing using a giant image of a bunch of French fries.

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<p> Unique marketing tactics are the best way to make your brand and products memorable. The best campaigns require the most creativity, not the most funding. Staging the campaign at the right time, in the right place, can also significantly increase the visibility of your business. With the right idea and the right execution, your brand could be the subject of the next viral advertising sensation. </p>
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