Amazon unveiled its new Echo speaker to compete for consumers' money and shared spirit.
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SAN FRANCISCO – The Digital Assistant of Amazon, Alexa, is heading to the US. India and will arrive in Japan later in the year. But even if the focus is on a slight accent on arrival, English remains for the most part the way to get around.
Amazon announced Wednesday the opening of its kit of skills Alexa (cleverly called ASK) for his clients in India He will also start selling three Alexa compatible devices in India: Amazon Echo, Echo Plus and Echo Dot.
Customers of this nation of 1.3 Billion people can request an invitation to buy an Echo device from Wednesday, the company said in a release.
Although about 11% of them can actually talk to Alexa
This is because Alexa in India only speaks English, not Hindi, the other official language of the nation. Or one of dozens of other languages in the country, many of which are state-level officials there.
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Which does not mean that Alexa works in India will not be a language barrier. English in India is not quite like English in the United States or the United Kingdom, and Amazon knows it well. In India, Alexa will have "a whole new English voice with local pronunciations and intonations, support for music titles, names and venues in other non-English languages," the company said in a statement. . also announced on Wednesday that Alexa would come to Japan "sometime later this year", although it is not clear that she understands Japanese.
The statement from Amazon only says that the company is excited to make Alexa and Echo "available to our Japanese Clients", but never mentions the Japanese language, Kanji.
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Although do not think that Alexa is a monoglot. Last year, Alexa was introduced to Germany, where she includes German.
And if you attribute to the idea that England and the United States are two nations divided by a common language, you could at a glance include the British version Alexa, who proudly uses the Queen's English.
The announcement by Amazon comes as Google is expected to introduce new versions of its Google Home digital assistant product – and that Home will be available in Japan later this week. Home has so far fallen behind Echo, which holds 70% of the market for digital assistants according to marketer eMarketer
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