It's no secret that people love their emojis. Today, virtual conversations – from conversations with friends to exchanges with loved ones – almost always seem to involve emojis. But how do emojis influence dating? The Clover dating app decided to find out.
"We are still analyzing the data and trying to find ways to optimize the success rates for our users," Clover's CEO and founder Isaac Raichyk said by e-mail. "We were curious to see how often emojis were used and how they could impact the first contact experience."
To discover how emojis can shape the dating scene, Clover then looked at 90 million messages from 3 million different users.
The results suggest that these emojis can certainly help to get things started early. Women respond to initial messages that use emojis 5% more frequently. For men, the inclusion of emojis had an even greater impact: they respond to the opening of 8% more messages.
Top emojis women respond to include "Sassy Girl", "Hungry Face" ? and "Tongue-Face Face" while, while the emojis they ignore include the "Eggplant Phallic", "Clapping" ? and "Flexed" Biceps "?.
And the best emojis answer: "Smirking Face" ? and "Laughing Crying" ?. They did not respond to "Vulcan Hi", "Ring" ? or "Crying Face" ?.
Yet only 10% of opening trades include emojis. This is a little surprising, since 92% of the online population use emojis. "Considering that 82% of our users are between 18 and 34 years old, we were rather surprised," said Raichyk.
Raichyk mainly attributes the low rates of use of emoji at the beginning of an interaction to the initial nervousness. "We think people might not use them to open conversations because they might be a little embarrassed and play safe," he said.
Despite Clover's positive findings on the use of emoji, Raichyk recommends not going too far with emojis by flirting with a dating app.
"We recommend using one or two emojis per message.Using more tends to have a negative impact on the response rate," said Raichyk. And, he added, "the number one rule is to be yourself, and do not be afraid to put yourself there – being original and humorous certainly helps. "
Lauren Padilla is a student at Johns Hopkins University and a digital producer at USA TODAY College.