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The Best and Worst International Airlines for Small Business Travelers in 2018

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Consumers choose a brand for a host of different reasons, and the new survey by asked international passengers which airline they would like to fly based solely on the logo.

And this is not surprising, depending on how you look at it, one of the best airlines in the world, Etihad was the first. Remember that it was just based on the company logo. This result highlights why it is important for companies to do their best for all their products aimed at customers, whether it be a logo or something else.

For international business travelers, the logo may be a good feature, but the value is more important. And as more and more small businesses continue to grow globally, finding the best value for their travel budget is a challenge.

The study was thorough, analyzing the survey of 24,000 people aged 17 to 78 in 68 countries that have flown in the past 24 months. The survey was part of a larger study on corporate logos and brand penetration. The goal was to understand how marketing and other data elements affect travelers about the desirability of a particular airline and whether they want to pick them up there. plane.


Luxury-related brands, such as the airlines Etihad and Qatar, were in the top three, with Germany's Lufthansa taking third place. For these airlines, respectively 98, 96 and 95% of respondents said that they would like to fly them.

With respect to the most recognized airlines, Lufthansa and British Airways took first place, which partly affected respondents' perception of the airlines as a whole. Being recognized brings with him both good and bad prejudices.

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With regard to general attractiveness, airlines in the Gulf States, such as Emirates, Qatar, Etihad and even Turkish Airlines, see their brand progress.

2018 Best and Worst International Airlines

The main airlines

Low Level Airlines

Brand recognition plays a very important role for any business. And in this survey, companies with highly recognized brands have done much better than those with little recognition.

Kazakhstan's Air Astana was the last. But the lower tier has also been populated by British and South Korean airlines, which shows that the airline does not have to come from a country that most people can not point to on a map.

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Value for the international traveler of small businesses

When a small business owner makes arrangements to travel abroad, in most cases the cost will greatly determine the airline on board which it will embark.

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The key to finding the best deals is to be online and make arrangements in advance, months if possible. This will allow you to get the best price for the flight, the stay at the hotel and even the car rental if you need it.

Photo via Shutterstock

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