Skip to content

The Four Pillars of an Effective SEO Strategy

SEO can be complicated – in many cases, more than complicated. involved in the generation of strong organic research results? Ten? Twenty? Thirty? Two hundred?

A quick search for "SEO ranking factors" will give you all these answers and myriads of others. There is a lot of information out there. And the reality is, while there are probably hundreds of variables working together to determine the final placement, a lot of what is suggested is the guesswork. And certainly, not all ranking factors are relevant to every business.

Point being, it's easy to get lost in an algorithmic bunny hole. It's an overload of information out there, and you can spend all your time on a search hamster wheel and reach very little.

In this article, I want to simplify things and highlight the four main areas on which you should focus with your SEO. Really, when it comes to this, SEO is actually quite simple at a strategic level.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.