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The Importance of Targeting Brand Searches

Research experts understand the importance of targeting unbranded search terms: optimizing for unbranded high volume terms can generate significant traffic to your brand's site .

Although the targeting of unbranded search terms plays a critical role in your overall search strategy, many brands still underestimate and neglect the power of search terms . By building on the strength of a brand and integrating branding tactics with current unbranded search strategies, your organization can discover more qualified leads and, as a result, increase conversions.

[Read the full article on Search Engine Land.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Thomas Stern oversees the architecture and evolution of our service lines as Chief Innovation Officer at ZOG Digital. He has over 10 years of experience in digital marketing in various sectors such as retail, insurance and travel / hospitality. He has been featured in numerous digital marketing publications, has received university-level Internet marketing training and is a board member of the Professional Engineers Search Engine Marketing Organization (SEMPO) in Arizona. . Follow us on Twitter @ZOGDigital.

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