Research experts understand the importance of targeting unbranded search terms: optimizing for unbranded high volume terms can generate significant traffic to your brand's site .
Although the targeting of unbranded search terms plays a critical role in your overall search strategy, many brands still underestimate and neglect the power of search terms . By building on the strength of a brand and integrating branding tactics with current unbranded search strategies, your organization can discover more qualified leads and, as a result, increase conversions.
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