Exclusive Dating App The League is becoming monochrome. Starting today, the first profile photo of everyone will be displayed in black and white.
To be clear, this is not a filter – the first picture of everyone will be automatically displayed for potential black and white matches, with no opt-out option. You will still be able to slide and see the rest of the pictures of a match in color, and their first picture will be repeated in color at the end of their picture display.
Everyone knows that they look better in monochrome – but is this really the reason why the app does that? Not exactly.
The goal here is to get users to spend more time taking a holistic look at a potential match, and to make sure they do not make a hasty decision before saying yes or no, what we have all been trained for. dating applications based on slip. "It's easy for people to make instant judgments based on the color of hair, skin or eyes, but harder to do when a photo is in monochrome," says the startup.
In addition, color photos hijack the important biographical information below, such as the education of someone and the history of his work, which is just as important as the l? appearance of someone. In last month's A / B tests, users spent twice as long looking at a user's profile when it was displayed in monochrome. So, the hope is that a black-and-white photo can make you spend a few extra seconds watching the interests or the profession of a match, where you might discover something that would make you "heart" "when you would have passed.
Example: the part of the profiles of the monochrome test has experienced a 10% increase in the acceptance rate, which will certainly make all users happy.
Although it's not always as publicized as dating apps like Tinder and Bumble, the league is now available in 21 cities, with Detroit, Phoenix, Portland, Charlotte, Raleigh, and Nashville on November 6th. Throughout this expansion, their ratio between daily active users and monthly active users remained virtually unchanged at 55%, indicating the rigidity of the product.