Influencers are sometimes caught trying to look perfect to their audiences. But being genuine and kind can be more important than that.
Small Business Trends spoke with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York. Lublin works with influencers seeking to build strong networks through genuine relationships and kindness. She has also recently published a book, The Profit of Kindness that focuses on building lasting relationships as an influencer.
Reinforcing authenticity in the marketing of influence
During the conversation, Lublin revealed some of the best ways influencers can build these authentic connections. Of course, kindness is great. But it also revealed the power to speak naturally to your relationships and your followers, rather than get caught up in complicated words and jargon.
Lublin says, "Keep it very simple, keep it really tight, and most importantly, talk in soundbites."
But being authentic means more than just talking naturally to your audience. Sometimes it also means sharing the bad with the good. Nobody is perfect. So, if you make mistakes or you do not know something, you can admit it and be real with the people you are connecting with – rather than putting that perfect facade all the time.
Lublin adds: "Do not spill everything, and keep it professional.I think it's really important.But I do not think sitting on a throne goes, shall we say, you to make love to your charming people that you influence. "
Finally, Lublin stated that it is useful for influencers to use every part of their story, their personality and all their interests to make these connections authentic. You never know what will resonate with a particular person. And using all these aspects can help you be who you really are as you develop your suite and develop your influence.
"Use everything you have," she says.
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