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The right and wrong type of video for each social media site (INFOGRAPHIC)

Why choose video to promote your small business? Because 98% of users say they have watched an explanatory video to find out more about a product or service, according to Wyzowl's 2016 video marketing survey. Of that number, 74% said that they then bought it. A new infographic from Filmora Wondersahare provides video marketing tips for small businesses so that they can use it more effectively to achieve these types of conversions.

By using video marketing on social media, you can give more reach to your small business brand. And with all the available channels, you can reach a global audience, wherever you are, in most cases for free.

The impact of video

If you are a small business owner, the video allows you to communicate directly with your customers. This allows you to establish a relationship with them so that you can share the values ​​of your brand. And if you want to create an ad using video, a statistical report from Hubspot Marketing indicates that the video has an average clickthrough rate of 1.84%, the highest clickthrough rate of all ad formats digital.

As Filmora Wondershare explains, "Video content such as Explainer videos, demo videos or testimonial videos have proven to be an effective tool for improving overall business performance as they build confidence . "

But choosing the right video is important, says the company.

According to data points and company tips, video can increase conversion rates by 80% and make the first page ranking on Google 53 times more likely.

Tips for Video Marketing on Social Media

So, what is the right kind of video? According to computer graphics, hard-sell videos do not work. Explanation, testimony, demonstration and personalized videos are more successful. Seven out of ten people said they found more positive content for a particular brand in a more positive light.

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Once you know what type of videos to create, it should be the right length. If the video is too long, the chances of losing your audience increase. Less than three minutes seems to be the ideal point.

When it comes to choosing social media channels, such as Facebook, YouTube, Instagram, Snapchat or Twitter, each platform has its advantages and disadvantages. This will depend on the type of business you have and the demographics you want to achieve, according to the data shared by Filmora Wondershare. The company says

  • Facebook is an excellent forum for interacting with your audience, but the messages have a limited life.
  • YouTube is great if you want to build a community for your brand, but it's hard to stand out because of the size of the platform.
  • Instagram is the platform if you are dealing with Millennials or a generally younger audience. However, it's harder to direct users to your website.
  • Snapchat also targets a young audience, but the content lasts only 24 hours and you should use it in this spirit.
  • Twitter is a powerful engagement tool, but infographics say it's not good for brands seeking a thorough insight into their audience.

You can look at the infographic below for more details.

Social Media Icons Photo via Shutterstock