Consumer search behavior is changing rapidly. According to a recent report from BrightEdge (warning: my employer), 57% of searches are now starting with a mobile device, and last year Google revealed that voice search has gone up to about 20% of all queries. Google's mobile search.
And of course, Google is constantly adjusting their SERP layout to better align with the context and expectations of a researcher. Consumers now expect to see rich content in the SERPs that includes not only standard text lists, but also videos, images, local map results, code snippets and more. The standard organic lists themselves sometimes contain rich snippets, which enhance the list by presenting the information in a way that is easy to scan and often visually appealing.
[Read the full article on Search Engine Land.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Jim Yu is the founder and CEO of BrightEdge, the leading performance and SEO platform for enterprise content. He combines in-depth expertise in the development and commercialization of large on-demand software platforms with hands-on experience in advanced digital content, content and SEO practices