Consumer search behavior is changing rapidly. According to a recent report from BrightEdge (warning: my employer), 57% of searches are now starting with a mobile device, and last year Google revealed that voice search has gone up to about 20% of all queries. Google's mobile search.
And of course, Google is constantly adjusting their SERP layout to better align with the context and expectations of a researcher. Consumers now expect to see rich content in the SERPs that includes not only standard text lists, but also videos, images, local map results, code snippets and more. The standard organic lists themselves sometimes contain rich snippets, which enhance the list by presenting the information in a way that is easy to scan and often visually appealing.
[Read the full article on Search Engine Land.]
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