Managing marketing campaigns of influence should not be complicated. In fact, a new trend of one-stop shopping for influence marketing could facilitate the process for brands.
Small Business Trends has spoken with Neil Henderson and Marco Pimentel of the Assembly at the recent Influencer Marketing Days conference at Times Square in New York. Assembly is one of those companies that provides a platform for brands and agencies to handle every aspect of their marketing influence campaigns in one place.
The rise of one-stop-shops in the marketing of influence
Editing companies and similar companies are starting to offer one-stop shops for brands looking to make the most of influential marketing. But that has not always been the case. In the past, and even for some brands, managing marketing campaigns of influence without these platforms has been messy.
Henderson explained, "People use UTM and Google Analytics links, they use a ton of spreadsheets, they communicate through, you know, five different social platforms. a real variety of different things that they do.But it's dirty.And it's not uniform at one place. "
So, clearly, the advantage of using a platform like Assembly is to have a point of access to all the data and controls you need for your campaigns. This makes the process of managing these campaigns more transparent, which further encourages brands to try marketing influence.
Henderson said about the Assembly platform: "We see a big trend of brands to do it themselves. It is therefore a self-service platform where you can integrate your own influencers with whom you already have phenomenal relationships. Through our platform, create campaigns, stream these campaigns live, manage them once they are online, monitor the results and every important KPI for influential marketers can be delivered in our app, reported on, then returned to the one who is important to do it. "