Today, small brands and startups can not hope to compete in the digital space without the help of cloud – based tools. This allows them not only to save time in performing boring but tedious tasks, but also to make substantial progress without resorting to an in-house team.
Finding the best tool online – among the hundreds that are on the market – is also a struggle that solopreneurs should often face.
This is the case since they finance their own businesses from their own pockets; which means that they should be very meticulous about the platform on which to invest because their resources are limited.
When it comes to managing the social media aspect of a business, a solopreneur has a number of requirements to fulfill: social listening, content research, the influence of influencers, automation, and commitment.
In this context, let's examine the five main social media tools that solopreneurs can use to grow their business.
1. Listening to social media: SentiOne
SentiOne is one of the most robust social media listening tools on the market. Its home technology siphon web content in different languages - from English to Ukrainian.
To use SentiOne, you need to create a project based on your tracking goals. If you want to cut hunting, there are also three presets you can choose:
You can prioritize influencers by sorting them by their age, number of tweets, number of followers, and social authority.
IFTTT you can automatically fill your queue by extracting content from RSS feeds, blogs, and other publications. You just need to use an applet that links it with a content curation tool – like Feedly for example .