Demand Platform The Trade Desk came out this week with what it says is the biggest product launch in its history. So big, in fact, that he describes the launch as his next wave.
There is a new level of artificial intelligence called Koa that the Ventura, Calif., Firm says offers more effective insights than its previous AI implementation. And Megagon is the name of Transformers that describes a new user interface to present these ideas.
But the key addition, in terms of additional features, is the Trade Desk Planner. VP of Customer Services, Kathleen Comer, said that the intention was to simplify the planning and purchase of advertising, primarily through the use of first-party data.
[Read the full article on MarTech Today.]