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The Trade Desk launches its "next wave"

Demand Platform The Trade Desk came out this week with what it says is the biggest product launch in its history. So big, in fact, that he describes the launch as his next wave.

There is a new level of artificial intelligence called Koa that the Ventura, Calif., Firm says offers more effective insights than its previous AI implementation. And Megagon is the name of Transformers that describes a new user interface to present these ideas.

But the key addition, in terms of additional features, is the Trade Desk Planner. VP of Customer Services, Kathleen Comer, said that the intention was to simplify the planning and purchase of advertising, primarily through the use of first-party data.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.