“Get your branding right and the customers will come to you,” they say. You’ve probably heard this somewhere before, and it’s true. When starting a business, you have to create a brand identity that speaks to your target customers.
An effective brand identity is more than just thinking up a business name, designing a logo, or choosing a color palette. According to Investopedia, brand identity is different from a brand image. It’s “how a business presents itself to, and wants to be perceived by, its consumers.”
A strong brand identity will set your business apart from your competitors. It will allow you to stand out from the noise, attracting your target market and even audiences outside it.
In this infographic, you’ll learn about the key components of branding, the principles of brand identity, and the elements you need to create one. Read on to learn more about creating a strong and effective brand identity.