What is your goal for your small business in 2018? Do you want to improve the conversion rates? Break in the marketing of influence? Intensify your game on social networks? No matter what you hope to accomplish, members of the online small business community can help you. Here are some useful information about the community that can help you reach your goals for the new year.
Improve conversions with these WordPress plugins
Once you bring people to your website, you need to find creative ways to turn those visitors into real customers. If you are looking to improve in this area, there are WordPress plugins that can potentially help. Jason Corgiat from LeapGo lists some of them in this post.
Building a Highly Converted Small Business Website
Of course, you can also keep in mind the conversions when creating your small business website in the first place. This message from DIY Marketers by Sreeram Sreenivasan offers some tips for building a high conversion website.
Discover this research on influence marketing
Influence marketing has been a growing trend that could have a major impact on small businesses. But before you embark on this new niche, check out some research on the topic that shows how to use it as efficiently as possible. This article by Michelle Krasniak on social media contains useful information.
Avoid harming your brand with non-disclosure in marketing influence
When it comes to marketing influence, it's also important that you be very transparent with your customers. If you do not disclose an influential brand relationship, it could seriously harm your business. Jonathan Crossfield develops in a recent post of Content Marketing Institute
Successfully marketing via social media
Chances are your small business already has some kind of social media presence. But how effective are your efforts? A recent article by Rieva Lesonsky on CorpNet describes some of the methods your company can use to successfully market social media.
Use these free social media sharing tools
You can also find great tools for boosting your marketing on social networks. And you do not have to spend a ton to access these tools. Check out some options in this post by Karen Banes of The Savvy Solopreneur. Then see what BizSugar members have to say here.
Increase your email marketing with Google Analytics
Email remains a great way for businesses to communicate effectively with customers and market them. But as with any marketing tactic, tracking results is important. In this Juvlon post, Rashmi Malapur takes some of the analytical data you should look for.
Focus on reallocation and re-engagement of your end-of-year marketing
The end of the year can be a very busy time for small businesses. But your content marketing strategy does not have to take a lot of time. In this post Marketing Land, Andrea Lehr explains why your end-of-year marketing should involve content reuse and customer re-engagement.
Create a Weekly Task List
Important tasks abound when it comes to running a small business. So you have to stay organized if you want to get things done. In this post of Process Street, Benjamin Brandall gives an overview of how you can create a weekly task list. And BizSugar members commented on the post here.
Getting help from a computer consultant
Technology can be a huge asset to your business. But this can also be a bit confusing if you are not an expert. An IT consultant can help you make full use of information technology, as Ivan Widjaya explains in this Biz Epic post.
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