Business owners today have the luxury of outsourcing print jobs with relative ease. Gone are the days of trying to print in an office or pay astronomical sums for work in a local print shop.
Advances in technology have made personalized online printing fast and affordable, so even the smallest companies can produce high quality marketing materials with one click. Before you start preparing your order, here are some things to keep in mind.
Brand colors and considerations
It's easy to navigate through different designs online and choose the path of least resistance. However, to stay true to your brand and have the greatest overall impact on your business, you need to consider the process taking into account your branding strategy.
Before you click, get the hexadecimal code or RGB code for your logo and brand colors. In doing so, you can ensure that everything you print fits perfectly with your brand strategy. Do not just choose a color that seems close to the screen, because the variances of the screen resolution can have an impact on the printed results.
If you have fonts and style associated with your brand, you will want to incorporate them as well. Do not choose an overly elegant script and a formal design template for your enjoyment, zany mark; respect your usual appearance and stay consistent with your messages. If you do not have a strong branding strategy, address this problem immediately.
Paper quality and finishing
The choice of the weight of your paper or its thickness depends on the purpose for which it is intended and the impression that you want to draw when it is held. For a business card, you can choose to go heavier and make sure that it lasts longer in someone's wallet or makes an impression when someone feels it. in their hands. On the other hand, flyers are meant to be posted and do not usually have the same long-term implications.
The finish on your paper indicated if it would look shiny and have a flat or matte finish. Again, this comes down to personal preference and intended use. A glossy finish can be more visually stimulating and brave the elements better on a poster or flyer. Alternatively, a matte finish tends to look better on official documents and business cards.
That it is a business of products requiring the printing of packaging, a magazine under the latest edition or a small business printing business cards and flyers, the same thing remains the same: quantity discount. The main expense associated with printing is the running of machines to do the job. By ordering a higher quantity, you often get a discount per piece while the printer actually does more for your order.
You will have to decide which is the most economical and the least wasted. If you know that the information you have on your business card will remain the same for a long time or that you have a lot of networking events coming up, consider ordering more to get a quantity discount.
If you print greeting cards, it can be helpful to round a little bit in case you forget someone in your initial blitz. However, ordering the highest amount possible for the discount will result in a lot of remaining cards and wasted resources.
Think about how your printed products can stand out. Rather than opt for the traditional rectangle business card, you can opt for a rectangle or a vertical square. Rather than a plain paper flyer of 8.5 × 11 format, you can opt for a circle-shaped flyer.
Some custom online printing software opens these doors and helps companies think outside the box when designing printed materials. Think about how you can be memorable and stand out from the hundreds of ads that consumers see every day and place your order accordingly.
The custom print online remains one of the best resources available for modern businesses, Fortune 500 companies at the family store. Start your next custom order and share your message with the world!