Technology has had a major impact on the recruitment and hiring process. But a tech company is ignoring the trend and making low tech with its hiring efforts – using a simple sandwich panel.
Betabrand is an online crowdfunding platform that focuses on clothing designs. Clearly, he has the resources and the knowledge of technology to create a job posting. What has prompted the company to decide not to publish online job offers or to review LinkedIn for excellent potential candidates?
The Betabrand team already had the habit of trying out unconventional marketing stunts. So, when the company's CTO became frustrated with the candidates he found through these online methods, Betabrand chose to try something similar with recruiting. This awareness, as well as the location of the company in an area that is popular with their potential candidates, have ensured that the idea of the sandwich panel is perfectly suited.
Chris Lindland, founder and CEO of Betabrand, said in an e-mail interview with Small Business Trends: "It's hard to show a lot of personality in the workstations. And Valencia Street in San Francisco probably receives more engineering traffic than LinkedIn or Angelist. "
The original sandwich panel announced a job for a designer UI / UX, a position that the company was able to fill in a week, then they decided to double up and use the forum again to hire a front-end developer. They filled this position in just three days.
This is just one of the unique creative recruitment stunts Betabrand has pulled in his efforts to attract the perfect candidates. The company also destroyed its home page to demonstrate its need for a new developer and recently installed a huge garage door sign using the fearsome Comic Sans font to attract a new vice president of marketing digital.
Weird? Sure. But for a company looking for candidates to adapt to a specific, particularly creative type of culture, these creative recruitment strategies allow Betabrand to show a certain personality. And it is something very difficult to do when you use the same hiring strategies as all other companies.
This does not mean that you have to delete all your accounts online and do your offline recruitment from now on. But it offers some inspiration to companies looking to stand out, whether it's hiring new candidates or attracting new clients with guerrilla marketing tactics.
The key is simply to think about your target audience and find unique ways to communicate with them. Do not stick to the status quo, because that's what your competitors do or what the so-called experts tell you to do.
Lindland summarizes: "It is useful to go where people are and to do it in a remarkable way. People are turning to creative things and garage doors, sandwich panels, and horrible home pages have shown people that Betabrand is a creative workplace. "