Regardless of the space in which you operate, any new business faces a fierce struggle to earn a reputation and carve a share of the market. You can have all the skills, knowledge, dedication and skills of people in the world, but the truth is that customers will always be watching a new entrant with some degree of suspicion.
Convincing people that you are as good or better than your established competitors and that you will not be here today and that you left tomorrow is sometimes as much a case of psychology as business strategy. . Even if your business is a small business that operates from home, projecting a professional image is absolutely vital to success.
Here are some tips for thinking about what can make all the difference.
Having a separate business address
If your business address is clearly on a residential street or in an apartment building, you are immediately at a disadvantage. Companies like Regus offer virtual office space that you can use for meetings, and better yet, provide you with a mailing address that is typically located in a prestigious part of the business district. You can then collect the mail or organize the transfer.
Look at the part
It may be unfair, but people judge on appearances. Working with jeans and a t-shirt is good when no one else is there, or if you meet someone you know well. But for new customers, a business suit is always the dress code. The only thing that people judge even more pitilessly than what you wear is what you drive. You may not have the funds to buy a new car right now, but Vantage Leasing offers very competitive offers to get you behind the wheel of a brand new vehicle that will make you look at the car right away. that you introduce it into the customer park car.
Do not worry about the title
If your fledgling business involves you and you, it's tempting to put CEO or something quite grandiose on your business cards and footers. Of course, you could even put the marketing manager, operations manager or a tea lady. The fact is that the customers are not going to be impressed, they will just think that it must be a tiny operation if the CEO is trying to do everything. It's better to leave that to your name and nothing else.