When Whim was launched two years ago, it was based on a simple idea: what would happen if a dating app focused on activating real dates rather than chatting? ?
Of course, Tinder and his imitators give a lot of real dates, but it can take a lot of clumsy messages to get there. Whim gets rid of these preliminaries.
Eve Peters, the founder and CEO, said that the idea appealed to users, but there was a problem: Whim also asked you to identify the days of a week when you would be free for dates.
"Planning ahead was difficult for people," Peters said. "With our culture becoming more and more spontaneous, asking what nights are you free for appointments this week … was stressful and overwhelming."
(For what it's worth, when I used Whim, I found that scheduling a possible but unsecured date was a challenge.)
So, after raising money through equity crowdfunding, Peters and his team launched a new iOS app called Tonight. The application preserves the most distinctive part of Whim – as soon as two people show interest in one for the other, the application tries to set them up to a date, no message required.
The big difference? You no longer plan these dates in advance. Instead, you log in when you are free for a date that evening. If you and one of your matches is free, the app will give you a time and place to meet.
You will need to log in before 6:00 pm to have an appointment that night, which, hopefully, will discourage people just looking for a connection. In addition, users are penalized for being eliminated, and they are eventually withdrawn if they continue to do so.
Hotel picture: Tonight