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Top 10 Salesforce Apps for Small Businesses

Salesforce is a CRM platform that allows small businesses to manage all their sales, marketing and customer service communications in one place. Launched in 1999, it has become one of the most popular platforms of its kind. Part of the reason why Salesforce has become so widely used is the ability to fully customize the experience through the use of third-party applications.

The market offers applications for marketing process management, access to analytics, planning and more. To access these applications, you can browse or search the AppExchange Marketplace, then purchase or download the ones you want to use directly on the site. If you want to add new apps to your Salesforce experience, here are some important choices to consider.

Best Salesforce Apps

Campaign Monitor for Salesforce

The Salesforce Mass E-mail and Email Marketing Tool, Campaign Monitor, allows you to quickly add your customer records and monitor business activity. subscribers, from the openings and clicks until the deactivation. The free tool is fully integrated with Salesforce and offers you one of the easiest ways to handle mass communication with customers via email.

10 simple and useful reports to better know your customers

From Salesforce Labs, this free tool gives you answers to 10 of the most common and helpful questions you may have about your customers, including where they are and what customers have been updated in the last week. Essentially, it gives you an easy and free way to access ideas that could help you shape your sales and marketing tactics.


Formstack is an application that lets you create forms without coding. It's a native Salesforce program that lets you collect data online or on mobile in just a few clicks. You can learn more about your customers and use this data to better serve them or shape your new products, services or marketing initiatives. . It costs $ 79 per user per month.

Eventable Calendar Marketing

A free application, Eventable offers a simple interface for personalized calendar notifications. You can send events to contacts, manage events in your own Google, Outlook, or iOS calendars directly in Marketing Cloud and integrate calendar buttons. This gives you a centralized dashboard to do virtually anything related to your schedule and even display insights into how your contacts see and interact with events.

Invoices for Salesforce

For companies that send invoices, this tool essentially helps you organize all your invoices in Salesforce. You can already keep your bills in Salesforce, but without the app, they tend to be scattered across different accounts. Invoices automatically consolidate these documents and allow batch billing of $ 49 per user per month.

Wise people of business cloud

De Sage, this HR tool aims to help medium-sized businesses manage their employees, integrate new team members and even set up payroll solutions. At $ 120 per employee per year, the tool can also integrate with other third-party applications to ensure easy processes.

Impact of the thrower

Pitcher Impact is a sales tool that helps sellers manage their offline contacts and quickly and easily access your company's sales or marketing materials for presentations or presentations. The advantage of this tool is to empower teams while allowing business owners to access useful analysis and other sales data, priced at $ 20 per user and by month.

Attribution and Analytics of Marketing – Bizible

For companies that want a better way to measure the ROI and the real impact of their different marketing efforts, Bizible has an app for doing this. The program, which costs $ 1,000 per business per month, offers a revenue-sharing technology that helps B2B marketers better understand the customer journey to discover exactly what drives their business growth.

Finance Channel

This suite of finance-oriented applications allows you and your business partner to manage closed-loop processes through Salesforce.com and the Partner Portal. Channel Finance includes pricing tools, discounts, and overall financing requirements. Channel Finance is offered through Salesforce Labs and is free.

Intranet of Simpplr

Simpplr offers an employee portal that you can use to facilitate communication throughout your business. At a cost of $ 8 per user per month, this tool can help you encourage creative collaboration and set up project delegation and management processes.

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