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Top 12 Tips for Your New eBay Store

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Selling products on eBay is one of the fastest and easiest ways to start a business. However, creating a successful business around eBay requires more than just registering for an account and listing a product or two. You must take into account your inventory, your marketing and your additional services to optimize the processes of your shop. Here is a guide to help you get the most out of your eBay business.



How to Start an eBay Store

Configure your store

Although there is much more in creating a successful business on eBay, the first step is to set up the current store. Sign up for an account, then choose the type of store you prefer. There are three different options, including base, premium and anchor. They all come with different prices and features, so be sure to compare these items when making your decision.

Customize your window

From there, you will need to choose a name for your store and add a custom header to your brand. You can also select certain settings based on your preferences, such as whether you bid on products at auction or if you bought them now.

Familiarize yourself with the policies of eBay

If you sell (or buy) on eBay, you must do so as part of the policies established by the company. So be sure to read the seller's terms and guides available on the site so you do not risk violating the rules of your business.

Create your own policies

You must also set your own rules so that customers know what to expect when they buy from you. For example, how do you ship your products? How fast should customers expect to receive orders? Do you accept returns or exchanges?

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Build your inventory

Once you have the basics of the shop, you need to focus on the actual products. You can sell almost anything on eBay, from handmade products to the inventory you buy and resell. So imagine a niche that's right for you and create enough inventory to start your shop.

Investing in shipping supplies

Then, once you have the products, you also need some supplies to ship them. Purchase a stock of boxes, bags, tape, labels and other essentials items to be shipped to be ready when you receive an order.

Consider branded shipping supplies

When your customers receive their order, you want it to be a positive experience. So invest in branded boxes and other packaging items that display your logo and other design elements. EBay even offers its own branded boxes for sellers.

Increase traffic to your store

You should also focus on the possibility for potential customers to visit your online store. There are many methods that you can use to market it and get more eyes on your products, from optimizing ads for SEO to investing in PPC ads. Experiment with different options and find the mix that's right for you.

Send marketing emails

You can also increase your sales by constantly connecting with your past and current customers. Email is a great way to do it. And eBay allows sellers to upload their own listings and add an option to "sign up for the store newsletter" for buyers so you can expand your list directly from your eBay storefront.

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Manage your inventory

Once you start selling products regularly, you need an inventory management system to stay organized and find out how much you have to sell at all times. The eBay Hub seller gives you a method to keep track of everything in one place.

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Register for other eBay applications

There are many other commercial tools available from third-party vendors that can help you manage your store effectively. Here are some of our best choices.

Outsource your processes

An application that you might consider is eBay Valet. This eBay option allows you to outsource most of the sales process, take pictures and write descriptions to the sending of orders. So, if you just want to provide the products and outsource the rest, this option can help you.

Photo via Shutterstock


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