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Tosca Musk raises $ 4.75 million for Passionflix, a streaming service that talks about romance

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We've seen streaming services focused on art films, horror movies and comedy (R.I.P. Seeso) – so why not romance?

This is the idea behind Passionflix, a start-up announcing that she raised $ 4.75 million in seed funding.

Romantic comedies are absent from cinemas or Netflix, but Tosca Musk, co-founder of Passionflix (she is a director and producer, as well as sister of Elon and Kimbal Musk), said the genre is eclipsed by the action blockbusters.

"There's just not a lot of novels," Musk said. "It's the best-selling genre in the world, but every time they come out a romance [movie] they say," I can not believe it worked out well. ""

So Passionflix offers a collection of titles such as Amelie and the 2005 version of Pride and Prejudice as well as original films and programs, for a monthly price of $ 5.99 . (While the service is technically available worldwide, Musk has stated that most of the licensed content is solely in the United States.)

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The goal, according to Musk, is to focus on "positive relationships between men and women" – although she clarified later that she wants to include a wide range of content, including included LGBTQ stories, a variety of romantic subgenres. ethnicity, all age groups. "

Users can browse the library depending on the type of emotion they are looking for, and even filter using a "barometer of nastiness".

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<p> It may seem difficult to fund a whole series of original content after raising less than $ 5 million – compare that with Netflix, which says its content costs could reach $ 8 <em> billion </em>. ;next year. However, Musk and his co-founders (producer Jina Panebianco and writer Joany Kane) come from the TV world, where movies can be made much more quickly and at an affordable price. </p>
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Musk said they were currently producing movies for less than $ 1 million each, but the costs are likely to increase as they start working on series and move on to genres like historical romance. The goal is to publish a movie or an original series every two months.

For his originals, Passionflix turns to popular books, beginning with Alessandra Torre Hollywood Dirt . Musk said that she wanted authors and fans to be satisfied with the final result, which means that the author must remain involved in the scripting and casting process.

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In fact, she said that it also helps Passionflix's low-budget approach, because that means there's no need for big movie stars: "Our Authors are the stars. "

In terms of start-up financing, investors include Dana Guerin, Patrick Cheung, Jason Calacanis, Bill Lee, Lyn and Norman Lear (who produced All in the Family and many other classic TVs) and Kimbal Musk.