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Traditional television rolls over time, remains a viable entertainment channel for viewers and advertisers

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[1945900319459004PerhapsitisnostalgiaOrthefactthatI'mgettingoldButdespiteallthealternativesIdonotwanttraditionaltelevisiontogoaway

Yes, I know that television is only a screen and, as such, it will never be out of date for advertisers who want to reach an audience. But since I've learned that there was a bump in linear TV commercials in the wake of brands pulling programmatic digital advertising because of brand safety frustrations, I can not go out from my head that linear TV – which purposes of this article includes live television, cable and recorded versions of these – still has a future in our ever-expanding media mix.

It turns out that others are as optimistic as me.

[Read the full article on MarTech Today.]


About the author

Robin Kurzer began his career as a daily reporter in Milford, Connecticut. She then made her mark in the world of advertising and marketing in Chicago in agencies such as Tribal DDB and Razorfish, creating an award-winning work for many major brands. For the past seven years, she has worked as a freelance writer and professional communicator in various business sectors.

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