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Transforming a start-up business into a luxury brand

One of the things that often differentiates start-up companies from established brands in the marketplace is the willingness of the start-up to do whatever it takes to build a customer base at the beginning. This can mean wacky promotions or grand opening stunts or whatever is needed to make a first impression. But if you are trying to cultivate a luxury-oriented brand in order to attract an upscale customer, you may have to try different tactics.

It may seem impossible for a company that starts to sell itself perhaps as something that represents luxury and class. Simply reaching customers, after all, is something that most established luxury brands do not necessarily need to do. But if you pay attention to the steps you take at the beginning of the game and you have a little patience, you may be able to push your startup to the high-end category rather quickly.

Here is an example of a company that makes luxury in a good way – the beautiful timepieces offered by Parmigiani. Photo credit: Pinterest

In the meantime, here are some things to consider when trying to make luxury a priority for your fledgling business.

Reaching the Class

It is unrealistic to think that you can start your business, call it a luxury brand and expect people to come to you. Although you are definitely right to want to promote casual marketing, you still need to make an effort to reach people.

You can not be afraid of social media because it may be the only marketing that you can afford early and, yes, even the cultural elite uses social media nowadays . Keep an eye on your message to make sure it always matches the type of business culture you want to create. Which brings us to …?

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Your brand image

This is the best way to quickly represent yourself as a luxury product or service. This can come from the way the company name is written on the logo or appearance of the model that you use in your advertising. It may even be the slogan or motto you use as a shortcut to describe what your business is. But this first step is often the most crucial because it will allow you to quickly establish who you are in the eyes of your customers. And, for better or for worse, this first impression will be hard to shake afterwards.

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Raising the experience

You do not have to be in a luxury industry to be a luxury brand. What is more important is that you create an experience that could be better or more comfortable than that offered by your competitors. Taking the time and expense to do so can pay dividends in the long run when you know how your business is separating from others in the field.


A luxury brand does not have to be the one that has existed for a century. Work just to get the right attitude and experience, and your startup could reside in the so-called luxury tower in no time.