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TVSquared adds' who & # 39; to his TV performance monitoring by joining LiveRamp's IdentityLink

Earlier this week, Liveboard announced that its IdentityLink service would address a new territory: television.

Now the TVSquared TV measurement service has announced a new partnership with LiveRamp.

Over the past six years, TVSquared's ADvantage platform has tracked the impact of 15- and 30-second advertising on linear TV over digital behaviors, working with more than 700 brands.

Suppose Toyota has a place in the second ad in the NBC series, "This is Us". TVSquared tracks minute-by-minute traffic to Toyota's digital properties, such as its website, mobile website. and app – and it can detect spikes.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.