Earlier this week, Liveboard announced that its IdentityLink service would address a new territory: television.
Now the TVSquared TV measurement service has announced a new partnership with LiveRamp.
Over the past six years, TVSquared's ADvantage platform has tracked the impact of 15- and 30-second advertising on linear TV over digital behaviors, working with more than 700 brands.
Suppose Toyota has a place in the second ad in the NBC series, "This is Us". TVSquared tracks minute-by-minute traffic to Toyota's digital properties, such as its website, mobile website. and app – and it can detect spikes.
[Read the full article on MarTech Today.]