Twitter is officially doubling the number of characters.
Less than two months after testing the maximum length of tweets at 280 characters, Twitter allows the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, where space is less problematic.
Advertisers will still not be able to enjoy the new length of ads created through Twitter's self-service platform, but they will be able to view 280 character organic tweets and stream them as than sponsored Tweets. Twitter spokesperson. Support for 280-character ads will be released on Twitter's self-service platform in the coming months, according to the spokesperson.
The reason Twitter quickly decided to officially adopt the maximum of 280 characters is that it did not make much of a difference, or at least no difference. One concern that people had about the extended duration was that it would make Twitter viewing as a layout of a Tolstoy novel. But that did not happen.
Twitter test group members allowed to tweet more than 140 characters did not do much. Of all the tweets published by the test group since Twitter started testing 280 characters in late September, 5% exceeded the standard 140 character limit and 2% exceeded 190 characters. "Therefore, the reading experience of your timeline should not change significantly, you will always see the same number of Tweets in your timeline. For reference, in the timeline, Tweets with an image or poll take usually more room than a 190-character Tweet, "wrote Aliza Rosen, Twitter product manager, in a blog post published Tuesday.
Originally, Twitter chose to test the extended number of characters in order to alleviate people's frustration when they reached the 140-character limit and were forced to change themselves. . Some might say that retouching would be a good thing, but for Twitter, a good thing is not to turn off new users, returning to the stagnation of user growth and the removal of its decline from advertisements.
With the change, Twitter has seen that people are running in fewer cases when they are forced to edit their tweets for length. Under the 140-character limit, 9% of tweets written in English hit the ceiling. However, according to the 280-character limit, that number dropped to 1 percent, according to Twitter.
About the author
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has been reporting for Advertising Age, Adweek and Direct Marketing News. Angeleno, born and raised, graduated from the University of New York, currently lives in Los Angeles.
He broke stories on Snapchat's advertising plans, Jason Kilar's attempt at founding CEO of Hulu, to turn to YouTube and assembling the ad-tech battery of Amazon; analyzed YouTube's programming strategy, Facebook's advertising ambitions and increased blocking of ads; and recorded the largest annual event of the VidCon digital video, the BuzzFeed brand video production process and the Snapchat Discover ads charge six months after its launch. He has also developed tools to monitor the early adoption of live applications by brands, compare search patterns from Yahoo and Google, and review the NFL's YouTube and Facebook video strategies.