Unblockable addresses a new area for blockchain technology – fandom sport, especially collectibles and fantasy sports.
CEO Jeb Terry (a former Fox Sports executive, and previously a former offensive lineman for the Tampa Bay Buccaneers) said the goal is to connect pro and sports athletes with technology and "create new ways to access and really empower fans to celebrate their fandom, show who they are fans of and create new relationships. "
Terry founded Unblockable with Eben Smith, a former derivatives trader, as well as Greg Dean and Kedric Van de Carr, entrepreneurs who have founded several cryptography projects in the past.
The start-up announces that she raised $ 5 million from Shasta Ventures and Lightspeed Venture Partners, with Jacob Mullins of Shasta as a member of the board of directors. (Mullins and I have been friends since we worked together at VentureBeat ten years ago.)
"Taking advantage of the unique features of the new blockchain platform, UNBLOCKABLE defines a new category of fun and engaging experiences, fun and accessible for consumers, as well as new ways for stars, athletes and football leagues. Establish new relationships with fans, "said Mullins in the announcement.
Unblockable is not yet launching its consumer product – Terry said it will probably happen later this year. But the basic idea is to release collectible crypto tokens related to professional athletes. The goal is to have tokens representing all the players (including their likeness), not just the big stars, and to create "a real and genuine rarity".
Terry argued that tokens would work as a kind of virtual collection, with "a limited volume never hit." The value of each token should also fluctuate based on the player's performance on the court, as long as there will be a fantasy sports component of the deck – you will need to own the chip. a player to include them in your team.
"There will be a market dynamic at stake," said Terry. "With the value of the performance of athletes on the ground, it will be a basic behavior of supply and demand."
When asked to reach the (probably) huge group of sports fans who have no real cryptocurrence familiarity, Terry said, "These are crypto enthusiasts basic who will get it right away. " to "bridge this gap" for all other fans, ensuring in part that the buying and selling process is as "frictionless" as possible.
Unblockable has not announced any partnership with specific leagues or athletes, in addition to nominating Ronnie Lott, a member of the NFL Hall of Fame, as the head of its advisory board. But it looks like Terry is working on it.
"There are a lot of possibilities for players to get involved," he said. "As a former player, as a guy who has worked with players in the past, it's something we know and really live in. We want to make sure that [they] trust us to take care of their marks.It's important here.You can not take it lightly in this space. "