Urban Airship Announces New Features for Automated Messaging


1520997261 510 urban airship announces new features for automated messaging - Urban Airship Announces New Features for Automated Messaging

Urban Airship recently announced new features designed to allow application developers to deliver the right message to their users at the right time.

Mike Herrick, senior vice president of products and engineering, explains that the company (which started as a push notifications platform) supports messaging built into the application for years.

However, these messages were sent by the servers of Urban Airship . With the new "built-in automation engine", all of the detection and messaging takes place within the application itself, which means that "the experience is native: it loads faster and looks better. " In fact, messages should be triggered and sent instantly.

Director of Communications, Cory Gault, added that compared to the company's existing messaging capabilities, the new engine is "much more specific, focused on critical engagement and the opportunities to do business. integration with each application. "

These use cases may include messages that welcome new users, encourage them to sign up for push notifications, ask them to create an account, request an App Store rating, and so on. They can be triggered by a wide range of behaviors, be it something very general like just open the application, or more specific like targeting users who have reached a certain amount in their basket.

Gault said that with this kind of message, a delay of only one second can make a big difference: "We are talking about being able to catch somebody a little bit. the moment he takes an action, which opens the door to encourage them to do something else … Every action they make, their context changes. "

The new features also include user unregistration management tools, in accordance with the new GDPR privacy rules in force in Europe.

What's Your Reaction?

Cute Cute
0
Cute
Geeky Geeky
0
Geeky
LOL LOL
0
LOL
Love Love
0
Love
OMG OMG
0
OMG
WIN WIN
0
WIN
WTF WTF
0
WTF
Like Like
0
Like
Dislike Dislike
0
Dislike
Damn Damn
0
Damn
Angry
0
Angry
Cry
0
Cry

0 Comments

Your email address will not be published. Required fields are marked *

You may also like

More From: Startups

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format
%d bloggers like this: