In anticipation of the 2017 holiday season, I wrote a chronicle detailing the most important local announcements during the 2016 Holiday Season, namely Local Inventory Ads and Google Maps. Analyzing last year's data, I found that people were increasingly looking for Google and other branded keywords in Google Maps as the number of days before Christmas went down and that the share of traffic generated by Google Maps also increased.
Looking back at the most recent holiday season, we find that researchers have turned to navigation apps again before December 25 to find information on last minute purchases. This led to the largest share of day traffic from Google Maps ads.
Read the full article on search engine lands.]
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About the author
Andy Taylor is a senior research analyst at RKG, responsible for trend analysis in the field of digital marketing for best practices and industry commentary. A major contributor to Merkle | RKG Blog, Dossier and Digital Marketing Report, his four years of experience have allowed him to master and provide valuable information on topics such as paid search, comparison engines, display advertising, SEO and marketing. social media. Before coming to RKG, Andy worked as an event organizer for a political campaign and is interested in freelance writing. A graduate in economics from the University of Virginia, he enjoys spending his free time watching documentaries and selling homemade ice cream sandwiches at farmers' markets with his girlfriend.