Vistar Launches Private Digital Out-of-Home Market

The Digital Out-of-Home (DOOH) market is heating up. And, to continue, the DOOH Vistar Media advertising platform has launched a private market.

Called Marketplace Deals, it covers outdoor and Canadian digital signs such as billboards, bus shelter displays and screens in elevators and taxis.

In a private market, ad buyers and inventory sellers know who they are buying or selling, as opposed to open digital ad exchanges where the identities of advertisers and homeowners inventory are less visible.

CEO Michael Provenano has said that Marketplace Deals distinguishes itself from other DOOH private places by two differentiators.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.