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Vistar Launches Private Digital Out-of-Home Market

The Digital Out-of-Home (DOOH) market is heating up. And, to continue, the DOOH Vistar Media advertising platform has launched a private market.

Called Marketplace Deals, it covers outdoor and Canadian digital signs such as billboards, bus shelter displays and screens in elevators and taxis.

In a private market, ad buyers and inventory sellers know who they are buying or selling, as opposed to open digital ad exchanges where the identities of advertisers and homeowners inventory are less visible.

CEO Michael Provenano has said that Marketplace Deals distinguishes itself from other DOOH private places by two differentiators.

[Read the full article on MarTech Today.]