That it is a website rebranding, a consolidation of different web properties or an HTTP to HTTP migration, When implementing a structural change on the web, it is essential to monitor indexing, ranking, traffic conversions, and natural search on old and new websites. Careful follow-up will allow you to resolve any potential problems as they arise.
In addition to establishing a relevant strategy to follow that includes the best search engine optimization (SEO) practices, here are the areas and most important steps to watch during the migration steps Web. Be prepared to identify issues that could have a negative impact, while identifying opportunities.
[Read the full article on Search Engine Land.]
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