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What Digital Transformation Means for Trademarks

Business in the modern era is seismically different from what it was five years ago. Businesses have been profoundly altered by the influx of processes and digital systems needed to work and develop effectively.

A wide range of digital technologies has become an integral part of most business functions, with software that even in some cases even takes human-based roles. The digital transformation will be the key to business growth: International Data Corporation (IDC) forecasts suggest that 60% of Forbes Global 2000 will have doubled their productivity by 2020 through digitization and digitalisation. The adoption of technologies to streamline processes.

With the world's largest companies and CEOs of all brands who see growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace digital.

[Read the full article on MarTech Today.]


The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.


About the author

Dan Purvis is founder and director of Comms Axis, a multi-service marketing agency specializing in content marketing, social media and digital marketing for businesses of all sizes. Previously ranked by Brand Republic as one of 50 UK marketing and social influencers, Dan Purvis is passionate about Comms Axis' philosophy: we bring content, marketing and sales together to connect brands to their audiences to accelerate their growth. Dan is also proud to be a media champion for the Alzheimer Society and has raised nearly £ 10,000 for charity since his father passed away in October 2016.

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