Business in the modern era is seismically different from what it was five years ago. Businesses have been profoundly altered by the influx of processes and digital systems needed to work and develop effectively.
A wide range of digital technologies has become an integral part of most business functions, with software that even in some cases even takes human-based roles. The digital transformation will be the key to business growth: International Data Corporation (IDC) forecasts suggest that 60% of Forbes Global 2000 will have doubled their productivity by 2020 through digitization and digitalisation. The adoption of technologies to streamline processes.
With the world's largest companies and CEOs of all brands who see growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace digital.
[Read the full article on MarTech Today.]
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