The time and predictions, predictions and projections of the sweepstakes are ubiquitous over the future of Uber and Lyft in 2018. What we do know is that Uber has started the year with a major lawsuit against Waymo that ended yesterday with a deal. This is not the only major problem they are facing this year because Uber has a lot of problems to settle abroad. We can divide Uber into three separate entities, Uber at home, Uber abroad and Uber AV. (Self-propelled vehicle)
Lyft, on the other hand, is a company much easier to dissect; he only has an American presence with a small Canadian stamp. Other than that, they grew up regularly, maybe too regularly to make real waves.
So let's start with Uber, and start with Uber at Home.
Uber at home
Uber executives before Khosrowshahi were problematic, and that's an understatement. With their gregarious leader Kalanick, the Uber leaders looked rather like a group of berserker Vikings to loot the world. With so many federal tax problems, sexual harassment and hidden hacking attacks, it is likely that at least one of the many executives will soon find themselves in a federal penitentiary. I also anticipate that at least one IRS problem will be resolved in a hefty fine and even a warning to Kalanick.
While Lyft has increased its home market share, Uber is not under SoftBank's leadership to begin consolidating their overall position by focusing on their home market. This will drive Uber to increase incentives and improve the working conditions of their American drivers. This will also lead to a more complete range of services that Uber offers at home. These services include UberEats, UberFreight and a plethora of UberNewings to be realized in 2018.
<img class="aligncenter size-full wp-image-37283" src="https://businessdigit.com/wp-content/uploads/2018/02/1518421038_900_what-will-happen-with-uber-and-lyft-in-2018.jpg" alt=" Sign Uber Eats "width =" 810 "height =" 540 "/>
Rationalization and Efficiency
Uber is preparing for an IPO in 2019. They have declared this as an important target, and Khosrowshahi is ready to achieve this goal. The recent billion dollar Softbank will help streamline services, including downsizing, a redesign of the operating system, including the introduction of KPIs (Key Performance Indicators) to establish performance metrics employees. Note, it is about employees, not drivers. We anticipate a significant downsizing in the United States, which will coincide with the downsizing in Asia, resulting in more efficient and less expensive operational overhead.
Mix of the market
Uber will begin expanding its services to many new areas; This will include increasing their logistics delivery services, improving their electronic payment systems and possibly launching taxi application services, which will provide them with a source of information. additional income from the STN. After all, taxi services using apps like Gett are basically Uber with two calling systems, the application and the human wave on the street. Once Uber has decided to invest in a taxi application system, they will have covered all their bases.
Uber will lose size in Asia, which is a good thing because it will allow it to focus on profitability instead of growing and increasing its losses as it develops. Softbank is the author, and we see it happening in Japan and Australia. Ola in India is branching in Australia where there is a large percentage of Indian carpool drivers. Japan has JapanTaxi which will completely eradicate Uber, and JapanTaxi is supported by Softbank. Seize, the Singapore giant takes control of Southeast Asia, such as the Philippines, Vietnam and Indonesia, and yes, Grab is also a SoftBank company. Then Didi in China (Softbank too) develops in Central America and South America. To return to Asia, GoJek is a new Indonesian company that will grow and compete locally. Uber will most likely fully deploy its operations in Asia as it holds stakes in Didi and Grab, it will most likely enter into an agreement with Ola and leave India too. While Uber will retain the profits from its Asian investments, it will save on marketing and operating costs, making its Asian presence profitable.
Uber in Europe is facing serious regulatory problems, where the EU has decided that Uber is a taxi service and London banned Uber because of the influence of the taxi service blacks there. Uber's growth in Europe faces strong opposition from Taxify in Estonia. As well as leaving Russia, make an agreement with Yandex as the Didi accord in China. We are all waiting to see what happens in London, but in the end, UK drivers will probably win their case, and Uber will have to pay base salaries and social payments. This means that UK Uber drivers will become default Uber employees. London black cabs will win, and Uber will be banned from London, in fact, I expect London to be like Japan, a carpool free zone. On the other hand, Uber Eats will continue to strengthen in the UK and Europe.
Of course, North America is the original territory of Uber, but Central America is now forbidden to them. Didi is now firmly anchored in Mexico and Brazil. With a company as formidable as Didi operating locally in the South, it will be difficult for Uber to have a strong impact. In fact, if Khosrowshahi makes sense, and he did, he will leave everything south of the Mexican border. The only deviance would be in Guatemala, Panama and Puerto Rico.
Uber has a weak presence in Israel, he suffers and has difficulty in imposing. The main problems are Gett's strong presence and the fact that the Israeli-Palestinian conflict makes carpooling a risky business where locals will not want to risk getting into a car that could be a threat of kidnapping by people. Palestinian militants. Uber in Dubai is standing strong but fighting against local Careem. Uber has a strong presence throughout the Arabian Peninsula, and besides Taxify, seeks to maintain its presence and increase it during 2018. Uber in Egypt will continue to fight Careem, which has a good bike service there -low. Uber opened a Nile Riverboat service that took a good hold.
Well, what can I add that has not been chopped up by thousands of sources. The audiovisual wars of Waymo Uber have opened a lot of information to the public on this issue. Uber and Waymo have settled outside the court, and Alphabet now owns a small part of Uber.
The audiovisual wars are far from over. This year we will see Uber continue to invest heavily in the battle for first blood. While the first fully operational AV is far from over, maybe in 2021, Uber and Lyft will work together to get the dominant position in the market, which, I doubt, will happen.
The audio-visual industry is a multi-billion dollar industry, which stands out for all the major expenses, where companies like GM, Volvo, Tata and Ford inject billions into research and Uber associates with car manufacturers. Audiovisual researchers and municipalities to test their cars. 2018 will be a major investment year in this branch, and that's because Uber has to bring a WOW to its IPO. It's not enough to show how they increase their efficiency and drive profitability, and IPO still needs a "dream" to make it more attractive, and the audiovisual sector provides that dream.
Uber – Conclusion
- Markets: Reduce its global presence, withdraw from Asia and increase its influence in Africa and the Middle East. It will also improve its performance and its place in North America.
- Operations: Streamline workforce, reduce operating overhead, and increase driver incentives, resulting in a more profitable year ahead.
- Services: increase marketing mix and introduce new services and technologies to increase revenue and profitability.
- AV: Increase spending on audiovisual development and create more partnerships and collaborations.
- Finance: Tending to an IPO in 2019
Lyft is a company easier to dissect and project, it has only two aspects to consider, the domestic market and the audiovisual scene. Canada is too small and new to be considered, and although 2018 seems like a year for Lyft to increase its presence in Canada, it will not have much impact on its performance.
Lyft at home is where the action will be. I am expecting to see more money spent to improve the services, adding LyftEats as a direct competition to UberEats and trying to enter the taxi application service sector to compete directly with Uber and taxi services who still hold a large part of the business.
In fact, Lyft will only increase its market share if it adds more services since the era of Uber 's mistakes is now over. Khosrowshahi is not Kalanick, and Uber with Bozoma Saint John will create a new image that will make Uber as "beautiful" as Lyft. Lyft needs to add a supply chain service to complement its current market mix if it really wants to exceed its current status.
Lyft will continue to raise capital for his expansion into Canada as well as for his research on AV, because Lyft is like Uber's poor cousin and now that Uber and Waymo have settled their disputes. Lyft is going to face a very difficult year.
Lyft will reach an IPO by 2019; If she wants one in 2018, she can do it because it is a more conservative and stable company than Uber and she does not have any legal issues to face on the way. an IPO.
Bottom line: Lyft will suffer in 2018, he will continue to grow in some areas, but his growth potential is now facing Uber much more determined and well founded.
As you can see, my article was mostly around Uber, because Uber is a global presence with a very colorful past. He changed his executive; he grew up from a snarling kid to a smart adult. Meanwhile Lyft acted like a good kid, a mean Joe, and unfortunately the average never grows up, she stays average all her life.
Uber is no mean, he has never been, and while his wild childhood is now over, he has experience, finances and leadership to make it his own. one of the richest IPOs and one of the first carpool companies in the world. . Lyft will remain as a competitor in the local market; it will keep its size and will fluctuate with time. Of course, it's a great company to invest in, but it will not experience a very good 2018 unless it starts to come out of its comfort zone.