WhatsApp Business has just been launched in order to give small business owners an easy-to-use tool to connect with their customers.
WhatsApp Business is a dedicated Android app for small businesses so that they can create a business profile to convey a more professional presence and experience. Users will be able to separate their business and personal communications with an official business address.
Unlike the rest of the world, WhatsApp does not enjoy the same popularity in the United States. So for small businesses here, it may not be the platform of choice, but Facebook makes it available for free. So with no upfront cost, you can start using it to communicate with customers and other businesses that use it.
Features of the Whatsapp Business Application
You do not need to download a new application to start using WhatsApp Business. Once you complete your profile, it will be listed as a business account, which will become a "confirmed account" once WhatsApp has verified your information.
Once the account is set up, business owners can use tools such as smart messaging, quick replies, greetings, and absence messages. With these features, you can quickly communicate with your customers to let them know that you are open to business or busy.
You always have the same control over your messages, so you can report spam and block any number, including businesses.
The application also provides messaging statistics, including the number of messages that have been read. And if you do not have your smartphone with you, WhatsApp Web will allow you to send and receive messages on your PC.
Facebook bought WhatsApp for $ 19 billion in 2104. At the time, it was charging $ 1 for an annual subscription, which was dropped in 2016. With 1.3 billion users, Facebook has been slow to monetize WhatsApp, but the account for business is a sign that I will be closer to making this happen.
WhatsApp's director of operations, Matt Idema, told the Wall Street Journal, at the first announcement of the Business Application: "We intend to charge businesses to the company. to come up. We did not understand the details of monetization. "
As long as it does not monetize the service, you can use WhatsApp Business to log in for free to your customers.
WhatsApp Business is now available in the United States, the United Kingdom, Indonesia, Italy and Mexico on Google Play. It will be rolled out in the coming weeks in other parts of the world.