If you have been doing SEO for some time, you have undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the problem. Although I've discussed meta-topics such as management challenges, executive membership and the need for flexibility in the past, I have not directly answered the question "What do you do?" you know if SEO is not your SEO problem? "
As search marketers, we analyze data, search results, customer websites and more, with the goal of providing recommendations that will move the needle. Unfortunately, the best recommendations in the world do not matter if they are not implemented – and this is one of the biggest challenges of SEO.
Let's look at some common obstacles that can hinder the progress of an SEO program and discuss how we can overcome them. He makes sure that your recommendations are implemented and that the program can go forward.
[Read the full article on Search Engine Land.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Casie Gillette is the Director of Online Marketing at KoMarketing Associates, a B2B Internet marketing company based in Boston, MA. She has been in the research industry for eight years and loves everything related to the internet.