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Why You Should Use Facebook Messenger for Your Small Business

As a small business owner, you are probably already aware of the many ways in which recent technological advances have influenced the way you do business. In order for your small business to not be left behind in a rapidly changing market, it is essential to incorporate the kind of new technologies that will help your business prosper for many years to come.

And although Facebook Messenger is not exactly a "new" technology – at least not by today's standards, as the platform was introduced in April 2016 – several recent developments have brought small business owners to reconsider platform on an immediate basis.

Ismail Sirdah, described several ways that his own small business has benefited from the incorporation of Facebook Messenger. In detailing how the platform helped his photography business excel, Ismail Sirdah also highlighted some of the universal benefits offered to small business owners who use Facebook Messenger to connect with their customers.

Reach customers where they are already

The most compelling and relevant statistic for integrating Messenger into your business is illustrated by a single statistic offered by Flurry Analytics: Over the last year, the time spent on messaging and social media has increased by nearly 400%.

As Facebook recently pointed out, Messenger is designed to "communicate with users where they are already". Judging by this increase of 400% of the time spent on social networks and messaging, it is obvious that Messenger will allow you to reach your customers quickly and easily, wherever they are already.

Reduced friction for users

You may be wondering why you want to use Facebook Messenger when you can reach your customers through a mobile app of your own design. That is, until you consider the time and effort required not only to build the application, but also to convince your customers to find it, download it and, Above all, use it.

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Even though the previous steps were easy to perform – and, to be clear, they are not – the use of the application by your customers remains the most difficult obstacle to overcome: even though apps account for 85% of the time users spend on smartphones, this time is dominated by an average of just five apps. This is why Facebook considers Messenger as a "friction free" platform because it eliminates all the obstacles most likely to deter customers from using an app that promotes communication with your small business.

Convincing and Essential Interactions

When Messenger was first introduced, auto chatters were not as sophisticated as today. The experiences your customers are exposed to through Facebook Messenger are much stronger than ever, since they now offer location sharing, native payments, and complex interfaces, as well as a number of different features. other features that make the platform both attractive and essential for small businesses. owners and their customers.

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Messenger enables improvements in customer service, acquisition and e-commerce

Facebook believes that small businesses will see tangible improvements in several key areas after the integration of Messenger, and Sirdah agrees that the platform keeps its promises – especially with regards to customer service, commerce electronic and customer acquisition. The use of Messenger for customer service not only improved customer satisfaction among Sirdah's customers, but also served as an ideal way by which the small business owner could re-engage his customers in order to generate revenue.

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Other companies have made similar improvements after incorporating Messenger into their small business, and it makes sense to think that conversion rates would increase as a result of a passing of a form from passive registration to a direct communication channel capable of engaging potential customers. in such a significant way.

Of course, there are other reasons why you should use Facebook Messenger for your small business, but the ones described by Sirdah and others clearly illustrate that the platform already offers enough to Tangible and immediate benefits to small business owners. Combined with the fact that your customers will only spend more and more time on social media and messaging platforms, there is no reason to delay the inclusion of Messenger as a communication tool. critical for your small business