Meet Wildmoka, a French startup that wants to streamline video editing during live events. Wildmoka is particularly useful for broadcast companies who want to share highlights of live TV programs on social media.
The company has just raised an $ 8 million Series A round led by Alven Capital, with the participation of existing investor Apicap.
Customers tend to use Wildmoka for all kinds of programs, from sports to entertainment. Customers include NBC Sports, NBC News, France Televisions, Canal +, Fox, Orange, beIN Sports and many others. They use the service to cut and publish clips on multiple platforms at the same time – it can work from social networking accounts, from a website or from a mobile app.
Wildmoka is also betting on web-based products so anyone can use them. The startup is aware that social teams and video teams are often two different teams. This is why social teams need easy to use tools because video is not necessarily their main goal. You can cut clips in your browser and share them without ever leaving the service.
Alven Capital's partner, Raffi Kamber, also thinks that there is a great opportunity when it comes to leveraging machine learning with video live. In this way, sharing clips could be even more automated.
Some customers also use Wildmoka in customer services. For example, if you are producing a reward show, you can let your users share excerpts from the app to comment on the show with their friends.
Wildmoka already has five offices, and the company plans to expand its customer base and work to improve its products. And each client is probably worth a little money.