When Facebook (NASDAQ: FB) launched Marketplace in 2016, the goal was to provide a platform for buying and selling locally. Today, the company announces that companies will be able to place ads in the marketplace so that they can reach users during their purchases.
Facebook has been testing this feature over the last few months by allowing businesses to list used vehicles, home rentals, home services and jobs.
Advertisements on the Facebook Market Expand Your Audience
For small businesses looking to advertise when users shop online, it's a way to interact directly with customers to sell, get feedback, raise rates for customers. Subscription and more. The goal is to expand your listings to Marketplace with other investment options on Facebook's different platform.
At the announcement, Facebook said: "The advertising on our platforms allows you to reach your target audience wherever it is, giving you more opportunities to connect with people who may be interested in your offers. "
In addition to Marketplace, your ads can now appear in News Feed, Instagram, Messenger and Audience Network with automatic placements. This will allow you to reach your target audience and communicate with users who are more likely to be interested in the products and services you offer, no matter where they spend their time.
The service is now available in the United States and Canada. Advertisers can target the user in both countries and show ads in Marketplace, as well as traffic, conversions and product catalog goals.
The next available region will be for Australia and New Zealand, which according to Facebook will take place in the new weeks. Companies and advertisers from these countries will also have access to the same features, while being able to use video views and achieve goals.
TechCrunch reporter Josh Constine said, "Other types of goal-based campaigns will open soon in the classifieds section." Constine Facebook's ads told him that ads would automatically be optimized for clicks
This means that when people click on your ads, Facebook will also show them to people with similar demographics. And if you mark your item as sold, the ad campaign will stop right away.
Constine quotes product director Facebook Harshit Agarwal, who told TechCrunch: "Many market vendors told us that they wanted to be able to show a list to more people in their company. region, especially if they're trying to sell it quickly. We are starting to test a simple way for sellers to increase their listings and help them find a buyer. "
More access to local markets
For small businesses, new advertisements on the Facebook Marketplace will provide more access to local markets. Local users can see your ads and choose to access your store, visit your online store or simply interact with your social media channel.
More in: Facebook