YouTube is exhausting its revenue streams for creators and is deploying more options for channels whose subscriber count is important in order to monetize their content.
During its presentation at VidCon this week, YouTube announced three new ways for creators to earn more revenue on the platform, since opening subscriptions to channels, merchandising options and a new video format which looks a lot like Facebook. launched earlier this year.
"YouTube is a vibrant community where everyone has their voice.Every day, creators use their voices to entertain, stimulate action and make positive changes.That's why, during the Over the past year, we've been redoubling our efforts to create the products and tools that the creative community needs, "writes Neal Mohan, YouTube Product Manager, on the YouTube Creator Blog.
Here's everything YouTube has announced this week:
Belonging to a chain
YouTube now calls its "Channel Memberships" referrals and extends the feature to YouTube Partner channels and has 100,000 subscribers or more.
Previously, when they called Sponsorship, YouTube made the Channel Membership option available to a select group of creators, allowing subscribers to pay a monthly fee of $ 4.99. Subscribers who pay the monthly fees have access to account badges, emojis, member-only messages in the Community tab and exclusive creator content.
YouTube says comedian Mike Falzone has tripled his YouTube revenue this year thanks to revenue from channel subscriptions.
Merchandising Options for Creators
YouTube is also associated with Teespring to offer creators a merchandising platform with over 20 items that they can personalize and sell via their channel, and plans to expand the number of merchandising partners and availability to more creators. According to Teespring, a creator earned more than $ 1 million in profits over an 18-day period by selling a "furry friend" item.
At this time, creators must be US channels with at least 10,000 subscribers and have access to Teespring's merchandising options through YouTube.
First video format (not to be confused with the first Facebook videos)
Finally, YouTube steals a page from Facebook's video offering – up to the name of the product – with the launch of the new "Premieres" video format.
"With the premieres, creators will be able to start pre-recorded videos as [a] live moment.When creators choose to publish a Premiere creative, we automatically create a public landing page to create the Anticipation and promote new content, "writes Mohan.
If "Premieres" sounds familiar to you, it's because Facebook launched "Premieres" videos in April, a video format that allows Facebook creators and editors to post pre-recorded videos like … yes , live images.
On YouTube, the video "Premieres" expands the opportunity for creators to generate revenue because it supports Super Chat and Channel Membership features (beyond subscribed platforms) beyond livestreams.
"For the first time, creators can use Super Chat on traditional YouTube downloads," writes Mohan. The new video format began airing this week to creators of at least 10,000 subscribers. YouTube says it's considering making the format available more widely.
According to YouTube, the number of creators gaining five digits on the platform is up 35 percent, and the number of creators gaining six digits is up 40 percent. The statistics are good, but it will be interesting to see how the all new Instagram IGTV platform, launched this week, has an impact on the creative activities of YouTube. Instagram is making a huge game to attract as many influencers and creators as possible to its new video platform that allows users to download vertical videos in full screen for one hour.
Instagram CEO Kevin Systrom said that Instagram was "one of the largest and most engaged audiences in the world" at the launch event of # 39; IGTV. Today, with 1 billion active monthly users, Instagram has slightly more than half of the 1.9 billion YouTube users, but the introduction of content Long video combined with the unstable environment of Instagram could create real competition for YouTube.
About the author
Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more articles from Amy.